Library Resources for
APR 432 (Cheng)

Recommended Resources

• Mediamark Research Reports (MRI) - REF. HF 5415.3 .M43
• Simmons Choices 3
• Business Information: Finding and Using Data in the Digital Age - REF. HD 30.2 .Z337 2003
• Statistical Abstract of the United States - REF. HA 202 .S72x or online
• Best Customers : Demographics of Consumer Demand - REF. HC 79 .C6 R87 2001
• Demographics USA - REF. HF 5415.2 .S94
• Household Spending : Who Spends How Much on What - REF. HC 110 .C6 O34 2001
• Editor & Publisher Market Guide - REF. HF 5905 .E38
• Standard & Poor's Industry Surveys - REF. HC 106.6 .S74
• ABI/INFORM
• Business Source Premier
• MarketResearch.com Academic
• National Trade and Professional Associations of the United States - REF. HD 2425 .D53
• Encyclopedia of Associations - REF. HS 17 .G32
• Associations Unlimited
• Standard Rate & Data Service (SRDS) - Oversized periodicals area
• Encyclopedia of Major Marketing Campaigns - REF. HF 5837 .E53 2000
• Advertising Red Books - REF. HF 5805 .S7
• SRDS Lifestyle Market Analyst - REF. HF 5415.33 .U6 L54 2007
• Older Americans - REF. HQ 1064 .U5 O64 2006
• Generation X - REF. HC 110 .C6 G46 2006)
• The Baby Boom - REF. HN 60 .R84 2006)
• The Millenials - REF. HQ 796 .M4797 2006)